I heard about Hup Hoe Biscuit a few years back, in particular their Spicy Shrimp Tau Sa Peah, I personally have a preference of Spicy / Savory over Sweet, so it fits my requirements, so i just drop by as i was in the area.
Shrimp Tau Sa Peah
The filling looks about the same, only light red in colour, but the fragrance is different, and it has a short 5 day shelf life .
Hup Hoe Biscuit also produce other buscuit that not so common now a days, if you drop by at their Simpang Empat HQ & Bakery its just like stepping into prewar era
3 years after my first visit, the Tau Sa Peah come nicely box, previously it was just in simple plastic bags
Sold in Box of 16 - RM9 at Nov 2017
Location : along Federal Route 1, on the south lane, gps coord on map, they are also on Waze
also at Penang Islang Branch : 48 Macalister Road, George Town
the HQ, a Detach Shop Lot on its own. A Time Capsule
1629, Jalan Simpang Empat