This post was the results of questing ask on
“Why my Business Website / Blog has no
results?” & “Why my Facebook account for business has poor result?”
You need to promote
your website / blog, How?
When you check on the internet on promoting your web/blog
you will get bombarded with terms like SEO, web optimisation, key word search
etc which most people will not understand.
Why? So you have to look for people that will do it for you. Now, I am not saying that it’s not important,
it is in some ways but you can do without most of it initially, and can
overcome it in time. Web/Blog need time
to be popular and gain readership
So let stick to the easiest method. Submit your website/blog to this site, which
will ping various search sites to inform them of your blog and its content “https://pingomatic.com/”
Secondly within
your own site, put as many links as possible to various pages, this is call
backlinking and it seems that search engine give preference to sites with more
back links.
Thirdly, It take
time and content to get your blog notice.
So fill up your blog or website with content, interesting and various
………..
Forth, Get your
friends & other people you can impose on to visit.
Fifth, after every
few posts ping again the search engine
….
Six, Now its time
to harness social media, I will use
facebook as an example.
First off, you
have to understand certain terms, and mechanics to the Facebook
Facebook Account: this is the account whereby you interface
with Facebook, You can use your own personal account or you can open another
one.
Privacy is an import issue for most, as such most
people will set it to friends or at the most friends of friends, then you start
to wonder why no visitors. You want
visitors, so set it to PUBLIC. That why
open another facebook account, if you do not want your privacy impose on.
Get as many friends / workers etc to like your new
account, that important ……… and please please give this account some
life, with various posts, of anything basically, what your are promoting / selling, your shop,
phots etc. if possible of things that is pertaining to you site. and do keep on posting, don’t let it be
dormant / or inactive
Now here the next step :
Open your Own Facebook Page
Facebook Page is basically a Blog / Website within Facebook,
You can link your blog to your new facebook page, so its easy to promote and
monitor within Facebook. Do remember
this, Website / Blogs can be
search, Facebook page not so
searchable. Of course you can have a
Facebook Page without a blog.
I would also recommend a post in the page for every post you
do in the blog, for easy reference
Next step is getting people to like, follow, and even review
your Facebook Page, utilise all your facebook friends, workers, relatives
etc, the more you have the more
credibility your Facebook page will appear.
lastly, as before, have new post in the page every so often.
Facebook Groups: Facebook groups basically link people of
similar interest together, eg photography, food, or even a location like a Town,
or an apartment block………
So why is it
important to you?
First you can join bloggers
and social media groups to boost your likes, gain followers, get comments
etc, that important, or you can also pay
for the likes, I don’t my pocket is not deep enough, so I have to go the organic
way. How do we do that? Request for exchange likes and watch out for
bloggers requesting exchange as well, like them and request they do so by
living your link to your page.
Secondly once somebody like you, and follow you when you
have a new post, they will be informed, and hopefully they will share, and the more people share, the more viewership there will be, which is your objective.
Third, by joining the right group, eg if you are promoting
your restaurant, join “food group of your
locality” so the members which are potential customers will get
information can get information when you post/share/link to that group. Some groups are large, some are small in
terms of members but it’s the activity and interest that counts, which is why
you need facebook page as you can see the number of interactions with your
post, eg shared, like, clicks,
So after requesting to join and getting approve, its time to
get to know the group better, there is
usually a pin post, which will let you know of the terms and conditions of the
groups, what is permitted and what not before you start posting. Do bourse around live some like and comments
so the members will get to know you, further you can answer people request and
comments with links to your page/blog if its pertinent, this will boost your
readership.
Next is putting in your own post, You can share directly
from your page or copy your link and paste it to the group, do write something
about the link, so the members will know what the post is about. An admin of the group may be required to
approve your post to make sure it meet the guidelines.
Setting up your own
Group.
Once you get the hang of it, and have some response, it may
be better for you to set up your own group, so you have better control for who
are members and getting your information out, or even giving out rewards.
Here the Burger King, No Not the Franchise International Chain, But a Malaysian Chinese Run Burger Stall, a rarity. Its usually packed, but this was not a busy night, so this was my chance, Not bad, frankly I am spoil by Uncle Burger from Tangjung Bungah, All Stalls pale in comparison.
